Theater Experience Essays - Startup Cult, Nelle A. Coley

Theater Experience Ok, so the only reason I joined theater class was because I needed an easy A. A blow-off class of some sort, to balance out the rest of my schedule. I got much more than that. I am taking with me a sense of self-worth, and confidence. I acquired the ability to think on my feet, and the motivation to get up and do something when faced with a new situation, not just giggle and turn red. The biggest thing, I think, is the ability to just talk to people and not be worried about what they think. After all, I can't be embarrassed after I think about some of the stuff that I did this year in front of the class. I found that I can go ahead and talk to someone I don't know, instead of just standing there, awkwardly. After spending five weeks on improvisation during the first semester, I can think on my feet. It also gives me something to do when the telemarketers call. I can think of something to say when I'm talking to one of dad's clients. And of course, if someone gets into a situation that they can't quite explain, I can whip up a story in no time flat, (not that I would ever get into trouble or anything). After taking the class, I never have my back to someone when I'm talking. I can project, (sort of). I know what Snagglepus is talking about when he says "Exit, stage right!" Stage fright is no longer a big thing for me. I can play a crazy role very well. I can talk in British and Russian accents, (..."Daahlink, ve must get moose and skverrl!"). I can pick out bad actors/actresses in movies and shows. I have a deep respect for the theater arts. I am not much of an actress, but I love being backstage, all stressed out, trying to iron out all the last minute wrinkles before the show. Being in theater class introduced me to Theatre Club, which gave me a chance to be a part of this year's production. I was glad to do everything from pinning up costumes, to reprogramming the light board for the fifty-eighth time, to just being the gopher, or listening to a nervous actress go over her dramatic solo one last time. It's just knowing that I am part of the whole thing, working with so many people for so long, then watching it all come together. Backstage craft wasn't a big part of the class, but the relationship/every-one-is-a-link-universal-truth part of it was an undertone lesson throughout the whole class. When we had to work with people that we had known all our lives, but had never talked to before, and create something; that was cool. Through theater class, I got introduced to the lighting and sound room, which I love. I guess it's a power trip, or something, but I just feel good knowing that I am the first female student to ever run the school's light board. I like being in charge, and being able to lock the door, and not let anyone in. Next year, I will have to train a sophomore to take over my job, before I graduate, which seems pretty scary, and puts my remaining high school timeframe in perspective. I have tried to outline some of random thoughts about the past year's third hour class. It wasn't the blow-off class I was expecting, and it helped me get through a few of my other classes. In college, I may pursue the backstage positions, but honestly, I don't think that theater will be a major part in my life as I go riding off into the sunset, but I've enjoyed it all the same.

Free Essays on Roop

I'll always remember Sudden. That was the nickname the men had tacked onto the muscled giant that wielded the M60 in my unit. "Sudden" was short for "Sudden Death." And I'll always remember the first time I saw Sudden in action. I was a new, green Lieutenant assigned to Vietnam. Back then, the Army didn't try to develop any esprit de corp; men were rotated frequently before any friendships developed. Consequently, my men were a group of strangers united only by the need to survive. They were eighteen- and nineteen-year-olds with the eyes of old men. We were stationed near the Plateau du Darlac, South Vietnam. My first real assignment was to check a tiny hamlet, Dien Hoa. Army Intelligence believed the Viet Cong were operating from Dien Hoa. Our job was to determine if that was correct. We rode an olive-drab chopper. The whooping blades of the helicopter give us a little respite from the relentless heat of 'Nam; the blades cut the thick, humid air and pushed a breeze downward over the passenger compartment. Soon, we circled the LZ. The LZ looked cold. There's only one way to find out if it is really cold, I thought as I double checked my M16. If no one zapped us when we entered, it was cold. If they did, it wasn't. "Lock and load," I yelled. The olive-drab helicopter circled low and slowed down until it almost hovered four feet from the ground. The door gunner mashed the spade grips on his .30 caliber M60 machine gun. The gun spewed bullets, its belt marching the ammunition into the gun over a Budwiser can, the container added to the mechanism to prevent jamming. It was time to jump off the skids while we skimmed above the surface of the lush, green valley. My stomach felt like it was turning wrong-side-out inside my abdomen. We dropped into the elephant grass, stumbling under heavy packs and the weight of ammo and weapons. I vaguely wondered about snakes and hoped my groan upon hitting the ground was drowned ... Free Essays on Roop Free Essays on Roop I'll always remember Sudden. That was the nickname the men had tacked onto the muscled giant that wielded the M60 in my unit. "Sudden" was short for "Sudden Death." And I'll always remember the first time I saw Sudden in action. I was a new, green Lieutenant assigned to Vietnam. Back then, the Army didn't try to develop any esprit de corp; men were rotated frequently before any friendships developed. Consequently, my men were a group of strangers united only by the need to survive. They were eighteen- and nineteen-year-olds with the eyes of old men. We were stationed near the Plateau du Darlac, South Vietnam. My first real assignment was to check a tiny hamlet, Dien Hoa. Army Intelligence believed the Viet Cong were operating from Dien Hoa. Our job was to determine if that was correct. We rode an olive-drab chopper. The whooping blades of the helicopter give us a little respite from the relentless heat of 'Nam; the blades cut the thick, humid air and pushed a breeze downward over the passenger compartment. Soon, we circled the LZ. The LZ looked cold. There's only one way to find out if it is really cold, I thought as I double checked my M16. If no one zapped us when we entered, it was cold. If they did, it wasn't. "Lock and load," I yelled. The olive-drab helicopter circled low and slowed down until it almost hovered four feet from the ground. The door gunner mashed the spade grips on his .30 caliber M60 machine gun. The gun spewed bullets, its belt marching the ammunition into the gun over a Budwiser can, the container added to the mechanism to prevent jamming. It was time to jump off the skids while we skimmed above the surface of the lush, green valley. My stomach felt like it was turning wrong-side-out inside my abdomen. We dropped into the elephant grass, stumbling under heavy packs and the weight of ammo and weapons. I vaguely wondered about snakes and hoped my groan upon hitting the ground was drowned ...

British Airways Performance Analysis Assignment - 1

British Airways Performance Analysis - Assignment Example The above ratios reveal the comparative performance of BA for the two years under consideration. Profitability- wise operating profit ratio has registered a commendable performance in 2008 as compared to 2007. In fact ‘the operating profit margin measures the percentage of each sales dollar remaining after all cost other than interest, taxes, and preferred stock dividend are deducted. It represents pure profits earned on each dollar.†(Lawrence J Gitman, page 67) The performance of BA has been excellent raising its operating profit ratio from 7.09% in 2007 to 10% in 2008 despite the fact that the rise in revenue is merely 3%. In the year 2007 total revenue was  £ 8492m and that has risen only to  £ 8753m. The extremely good profitability performance is again corroborated by the fact that return on equity has gone up from a mere 8.39% to 21.74%. Such a large increase in return on equity is remarkable when the total equity has risen from  £ 2411m in 2007 to  £ 3233m. Overall BA has performed extremely well on profitability front. Liquidity has been a problem for BA in both years. Liquidity reflects the short term solvency situation of a company. Liquidity position provides an idea about whether the company is in a position to meet its short term obligations when those become due. Liquidity of a company is aptly reflected by its current ratio. The current ratio of 2:1 is considered optimum for any industry, but this standard again differs from industry to industry. BA has a current ratio of 0.95: 1 in 2007 and 0.97:1 in 2008. By any standard, the current ratio is much lower than the required standard. BA is facing a liquidity crunch and if it continues like this BA might face difficulties in meeting its short term obligations. Current ratio change in 2008 when compared to 2007 is not even noticeable. The contributing major factors to the deteriorating the liquid position of BA are current interest-bearing deposits that have depleted from  £ 1642m in 2007 to  £ 1181m in 2008. Liquidity is certainly a cause of concern for BA.  

The Influence of Marketing Channels on the Marketing Mix Essay

The Influence of Marketing Channels on the Marketing Mix - Essay Example The marketing channel includes every aspect of the business, from the product concept to the guarantee of its value or usefulness. There are two essential parts of a marketing channel namely the physical distribution structure which moves a product from the manufacturer to the consumer, and the marketing structure which is meant to ensure the achievement of marketing objectives. When a manufacturer designs a product to offer to the market (goods or services) he/she will consider first what are the customer needs to be addressed, what benefits will satisfy these needs and thus what features the product design should contain so as to deliver these benefits. The good manufacturer will employ this process of product definition, in the order above. Manufacturers stand at the top of the supply chain and can use a variety of sales, marketing, and physical distribution systems to connect their products with customers. Since the marketing channel is such a comprehensive concept which forms the relationship between the manufacturer, the distributor and the consumer, every aspect of the marketing channel affects the products or services mix, the distribution mix, or the communications mix. Suppliers and distributors have a great influence on the success of a firm. Distribution issues come into play heavily in deciding brand level strategies. In order to maintain one's brand image, it may be essential that retailers and other channel members provide certain services such as warranty repairs and carrying a large assortment of accessories.  Ã‚  

Critical review on non-traditional method of requirement gathering Literature

Critical on non-traditional method of requirement gathering - Literature review Example While the authors did not replicate previous research, they illustrate the importance of this concept via the issuance of a case study that explores multiple methods that can be utilised when promoting enterprise system development (Shen 2004). This is a critical concept to understand as it is essential to select the correct resources and tools before any given organisation begins the process developing a business model that can be useful to their operations moving forward. To illustrate this, the authors do a highly effective job of discussing each of the significant modelling methods and techniques that the modern day business has to choose from in this regard today. Through the analysis of the case study, this paper further demonstrates that enterprise information systems should not be viewed as a stagnant, but rather as a constantly evolving process that can greatly be impacted by today’s increasingly technological and global business landscape. When this is taken account, the study does demonstrate that such business modelling methods can provide a solid base to build upon in terms of meeting the requirements of further enhancing existing enterprise

Humans Are Selfish By Nature. Discuss.

Humans Are Selfish By Nature. Discuss. Humans are selfish by nature is a generalisation which is both refuted and supported by religions and moral codes around the world. However, from my experience as a learner, I believe that the validity of this statement is subjective, a matter of personal interpretation; as with many other ethical and moral issues in our lives. I have selected Christianity and Scientology to illustrate two major perspectives on this, and I believe they can both be considered to validate this quote, although in very different ways. The first discrepancy of this statement arises when we consider what is meant by the word, selfish. According to the Collins dictionary, to be selfish is to be unduly concerned with personal profit or pleasure  [1]  . Already this is a subjective matter, because who decides what degree of personal regard is unduly, or excessive, and thus considered selfish? The alternative viewpoint exists in the Webster 1913 dictionary where selfishness is described as believingthe chief motives of human action are derived from love of self  [2]  . This definition can be considered to reflect a more positive opinion, because love of self implies general respect for ones well being, instead of egotism. I believe that in our society we are generally expected to accept the word of authority to be an appropriate way of finding truth, but the variations between these two authoritative sources make me question whether or not it is the most effective way of finding truth about selfishness. Is it ri ght therefore, to simply accept what one reads in a chemistry textbook as concrete fact? I believe such inconsistencies should encourage us to ask questions as learners, because it is always possible that an authoritative, educational source might be mistaken! Another way of finding truth about this is through faith. Are humans selfish, in light of either definition, as a result of nature? If we are to accept the Collins definition of the word and apply it to Christianity, then I believe the answer is yes. Selfishness is mentioned in The Bible as being a false way of obtaining wisdom or truth, informing believers that where you haveselfish ambition, there you will find disorder and every other evil practice[because] such wisdom does not come down from heaven but isof the devil  [3]  . This implies that selfishness is not only a trait of mankind, but rather a sinful way of knowing instead of obtaining truth through God, or faith, and serving others. Thus, the validity of the statement, humans are selfish by nature, in terms of Christianity comes down to; are people sinners by nature? For believers, The Bible also provides the answer to this just as sin entered the world through one man, and death through sinin this way death came to a ll men, because all sinned  [4]  . This informs followers that we are all born as sinners, and thus by faith in The Bible and the belief that selfishness is a sin, humans are indeed selfish by nature. Even the most selfless or perhaps godly of acts can be considered selfish. For example, if I was to complete my service hours for CAS purely for my personal ambition of completing the IB diploma, I would actually be considered selfish and thus sinful, because I am applying wisdomof the devil. If this is true for the Collins definition of selfish, then what did Webster mean by, love of self? According to L. Ron Hubbard, founder of Scientology, it means to maintainconfidence in self[because] what is true for you is what you have observed yourself  [5]  . This code thus asks its believers not to find truth by faith, but rather through personal perception. This principle can be considered selfish according the Webster definition, or even by the Collins definition if someone else perceives this personal regard to be unduly, as everyones truth is different and no consideration is given to anyone elses perspective. But is this principle selfish by nature or nurture? This can be answered in some form through young children, because they very often act as a result of nature, or instinct, as opposed to developed habits  [6]  . For example, when I was about four years old, the ball I was playing with rolled onto my road. My first instinct was not to check for cars, but to re trieve the ball because that was the only object I was able to perceive at the time. By nature, I believed there was no risk because I assumed that the ball, which was of utmost importance to me in that instance, was equally as significant for everyone else. It was only when I learned from my parents, figures of authority, that it is dangerous to cross the road without looking that I began to doubt myself. This shows I naturally had a selfish view of the world because of my own biased perception, and it is only when perceived authoritative figures offer an alternative perspective that we doubt ourselves. Hubbard believes that nurturing this self-doubt, and in this context selflessness, means you have lost everything, because you no longer respect your own personal perception of the world. However, I believe that if we did not have the ability to consider other peoples perspectives then we would be blinded by our own self-importance, and of course unable to write TOK essays which att empt to consider more than one viewpoint! Through exploring these alternate perspectives, we can see that even acts of service can be thought selfish based on intent in Christianity, whereas in Scientology selfishness might simply mean confidence in self. However, despite their differences, both moral codes validate that humans can be considered selfish by nature regardless of how one acts, because it is a matter of personal perception and interpretation. If that is so, is it actually selfish for us to seek truth about this statement, when our motives are based on innate curiosity and ambition? Words (excl. footnotes): 984

Spanish Colonialism and Puerto Rican Identity :: Latin America American History

Spanish Colonialism and Puerto Rican Identity In order to understand the current situation of Puerto Ricans one must look at their history and retrace the sequence of events that led to the current formation of the Puerto Rican people. An important component of this history is the time Puerto Rico spent under Spanish rule. Studying this portion of Puerto Rican history forces us to acknowledge the contribution the Spaniards, European immigrants, and African slaves had on Puerto Rican identity as we consider it today. This also addresses contemporary debates on Puerto Rican identity. An example of this is evident in an essay written by Jose Luis Gonzales entitled "Puerto Rico : Th Four Storied Country". In the article Gonzales points out what he feels is a disregard toward the African contribution to the Puerto Rican identity. He argues that the first Puerto Ricans were black , based on his interpretation that Africans were the first group to come to Puerto Rico and reproduce who did not have ties to a "motherland" because they were slaves. This is unlike the Spaniard elites and Criolles that demonstrated their commitment and loyalty to Spain. Since they had no other place to go, Puerto Rico was their motherland. Gonzalez also points out that the culture of a region is always the culture of the elite, not the popular culture. Culture of the elite refers to the national culture while popular culture refers to that of non-elites. Therefore the African contribution is often ignored or forgotten about because they were of a lower class. Critics against Gonzales' argument claim that he exaggerates the contribution of Afro-Puerto Ricans,and the importance of race, class and ethnicity. Gonzales uses the metaphor of a four storied building to express the idea of Puerto Rican identity. At the foundation of this building are the natives of the island Boriquen which are the Taino Indians. Every floor that is added to this building represents a wave of foreigners that came to the island. The first floor is representative of the Spaniards that came to colonize the island, along with the slaves they brought with them, and the interaction these groups had the Taino Indians.

Homeless essay Essay

Most homeless people are responsible for their own problems. Do you agree? In this essay I will be pointed out facts about the homeless people in London and I will be analysing if it is there fault for being homeless or our fault. There are thousands of people who roam around the streets of London looking for a patch to sleep and somewhere to eat. Children and adults leave there houses because of family problems and many more scenarios. There are many people living around the streets of London and the world. They face problems that force them to leave there home and the majority of the time it is because of money problems and family problems. They leave houses to travel the streets and live in alleyways and face the whether which can turn bad in the winter. The question that I will investigate is it their fault that there homeless. The majority of homeless people are homeless because it has been their fault. Their problems that they have faced have pushed them to leave home and loose any luxuries they had. Any homeless people do not even try to gain a job to support them in any way. Many people think that they should get a job as many do have some qualifications that can help them. This is a sign of being lazy which cannot benefit them in any way and they deserve to be homeless if they act in this way. They clanger ways to get moneys from people by begging in crowded areas and doing an act to endure people to give money. This is the easy route out and if homeless people do this then no simperfy should be given. More than three hundred thousand was given to beggars over a period of two months n London and was spent on drugs and alcohol. This is a good example of why no money should be given to beggars, as they will only harm themselves and people around them. Many homeless people by the drugs because they fell that they have nothing and drugs might be a way to get a boost to survive day-to-day life on the streets. Many homeless people refuse shelter because they think that they can get by without them. This is a sign of being shellfish and people shouldn’t tolerate it. Many immigrants flee to the UK because they think that it is their escape route out of their country because of poverty or war. They come into this country and such onto our money that has been give. They stay homeless for a while and as soon as a chance comes they will take it. They should get out and get a job because it will help them and maybe their future family. Many homeless people who have no options available to them do drastic things to gain some money to support them for the day or week. Many professional all beggars get eighty pounds a day, which is tax-free. This is ridiculous as it is more than people get in a day for going out and doing work. This is a prime example as to why money shouldn’t be given to them. Some homeless people who want to get out of the situation cannot because they are too lazy to find out information about numbers to call for help such as childline and social services. There is an magazine that can help the homeless it is called the big issue and it aim to help the homeless by telling them what to do and numbers to call. It is a big help for people who want to get out of the situation. It is a free paper and could get homeless people back on a property. I think that some homeless people are to blame themselves, as they do not want help of any sort. In this part of the investigation I will be analysing the support side to this argument. There is another side to which I think that is to be announced about homeless people. The things that have happened to them are not their fault. This problem could of happened to anyone. This is why there are many charities open to help the homeless who will provide food and a shelter for them to sleep in. the big issue is a big help. Keith smith at thebig issue agrees that it is not fair to tell people that they mustn’t give money to beggars. The government has made a good contribution to this case, as ninety two per cent of families are now living in tempary accommodation in a good maintained house with a bath, bedrooms and living room. The government hopes to get as many homeless people into homes by 2010. This is a great achievement for the people who want to move home. There are many groups that go into the streets and provide food and shelter to the homeless. People should give money to charities because it will have more of an effect as if you give it to the homeless in person they could just by drugs or alcohol with it. I think in my judgement that homeless people are not to blame, as they cannot help was has happened to them. They need help, which is provided by different services. A small amount of money is all that is needed to support them. With a new priminister in power I think that he will tackle the problem in a quick way. He could bring the time from 2010 to now which could help the homeless even more.

Fast Food Nation Discussion Questions

He is shocked that the greatest power house in t e world has this disease in it's system and it is right under our noses. 2. Believe that the primary goal Closer had in writing this book is exposing a America the fries, burgers, pizzas, subs, that we consume isn't what we think t is. The chicken, cows, and pigs aren't raised on a farm, slaughtered humanely, thro ugly inspected, packaged, and appears on our plates with a nice wrapper around it . He wanted us to be aware that this industry is doing everything in their power to exploit innocent workers, helpless animals, and the system with power and politics. Ink Closer is hoping for America to open their eyes and realize what is really g Long on around them. He wants to see any change, not drastic changes but slowly chaw Eng things. He might expect us to spread this information to anyone that hasn't re ad this book. To spread the info he gave to us to anyone that isn't aware of what is go ins on in their local fast food restaurants. 3 . He kind of depicts an American culture that seems to be oblivious of what is g Ongoing on and just wants to consume, consume, and consume.He kind of writes about transition of a culture where everything was made from scratch and hard word k paid off. No short cuts were taken. Nothing was ‘fast?' just quality food. (pigs 18, 1 7, 46, 50) He described American Farmers as a dying species, businessmen as money hung children as exploited adolescents, general working public as being manipulate d, and the eating public as an unaware audience. 4. The tone of Chlorate's text is subtle yet stern. I would classify this book as outstretching, dark, heartrending and informative.I honestly do not b live that anywhere in the book there was a hopefulness or optimism. It just seem to get darker and darker the more you read on. He asserts his opinion in sections like and Potatoes, The Most Dangerous Job, Your Trusted friends. Yes there are SE actions that are less/ or more biased. (Kenny pig 186, Sharp Knives pig 1 72, A Broken Link pig 146) 5. The effect of these stories is to have us feel connected in a way with them. Like e we know them personally, and understand and feel what they been through, and they are included to give us a generalization of how long these industries have been d Long these things.

Challenges and Suggestions that British and American Government faced after the Second World War

Challenges and Suggestions that British and American Government faced after the Second World War Winston Churchill’s speech has been dedicated to the analysis of the past events happened in the course of the Second World War as well as the challenges and problems arisen from constrains people had to overcome. The speech was promoted as an opposition manifest toward the tyranny, deterrence and war.Advertising We will write a custom essay sample on Challenges and Suggestions that British and American Government faced after the Second World War specifically for you for only $16.05 $11/page Learn More Instead, the primary focus was made on the necessity to propagandize democracy, freedom of speech, and strength of mind. Awareness of existing threats, according to Churchill, was the only way to understand and estimate the economic, political, and social situation occurred to the US and British government. Churchill’s speech starts with the consideration of the past problems and challenges that people suffer from, the sacrifices they should make , as well as the solutions they should provide to overcome the consequences of military actions. In order to overcome these problems, the British politician insists on the necessity to singly out clearly the purposes, to grant simplicity of the decisions made, and declare the human rights and freedoms on the threshold of the forthcoming American Democracy. Introducing the main features of a peaceful and democratic society, Churchill strives to advance the penetration of the British government to a more civilized community that will be accountable for their decisions and strategies within the country. While speaking of the American government, Churchill states that it also faces similar problems in the face of the forthcoming Cold War. Particular reference has been made to the analysis of challenges connected with the development of the nuclear power that was in question after the termination of the Second World War. The secret development of the weapons of mass structure was on the agenda during this time and, therefore, Churchill considers it a priority to keep this secret knowledge away from the International organizations. Being under the influence of war, the political and ideological activist believes that the country should be on guard on the ongoing change to stand the opposition and promote democratic policies. The development of powerful weapon can ensure citizen’s safety and security from the established tyranny in the world. As Churchill reports, the society’s â€Å"†¦supreme task and duty is to guard the homes of the common people from the horrors and miseries of another war† (2). In this respect, the speaker is specifically concerned with the dangers and threats that might come outside the country.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More In order to overcome the challenges of war, the Britain activist also proposes to equip the United Nations Organizations with an international armed force. In addition, sheriffs and constable should also be introduced to take control of magistrates and courts. Such a position proves the necessity to proclaim the principle of liberty and human rights that constitute â€Å"joint inheritance of the English-speaking world† (Churchill 3). These principles are also implemented into the American Declaration of Independence that also stands the utmost freedoms and rights. In conclusion, it can be stated that Churchill was anxious about implementing radical principles for promoting democracy, equality, security, and human rights. Overcoming the consequences of the Second World War, the British politician places a strong emphasis on the necessity to introduce greater responsibilities and duties for promoting the concepts of security and safety which is possible with the implementation of armed forces development. Churchill, Winston. Sinews of Peace (Iron Curtain). Misso uri: Westminster College.

Resistance during the Transatlantic Slave Trade Essay

Resistance during the Transatlantic Slave Trade - Essay Example The resistances in Africa were defensive, offensive and protective in nature3. These were meant not only to discourage the Europeans from getting more slaves from Africa but to somehow send a message to the Western world that slavery is really unnatural and that no one has the right to declare that a person can be someone’s property.  Some resistances in African in the 18th century were in the form of relocation, particularly by the West Africans. As the market for slaves increased, many West Africans tried to look for areas that were less accessible to the slave traders. These Africans moved to lake areas where it was difficult for the invaders to cross4. Nevertheless, although some were spared through this way, there was no stopping the European invaders from getting more slaves from Africa.  Another strategy of Africans is by architectural means like building homes and villages with labyrinths, as well as high walls and several points of ingress or entry points, and egr ess or exit points5. This further confused the slave traders as most of them did not know how labyrinths worked. There were no reports, however, regarding the true effectiveness of these architectural works in preventing European invaders from capturing slaves.  Aside from these, there were also protective strategies like captive redemption, or the system of helping each other avoid slavery by using cash protection. Mostly, these were secret societies like those of the Efik and Ekpe, although they were able to help protect the African slave traders6. Still, just like the other previously mentioned strategies, there was no way to account for the effectiveness of captive redemption. After all, it obviously could not accommodate everyone. There were protective strategies but there were also offensive ones. The offensive forms of resistance included several rebellions in Africa itself. Among these were the Mandingo Rebellion in Mali and Niger from 1785-1796, the Hubbu Rebellion in Guinea in the 1850s, and the Bilali Rebellion in Sierra Leone from 1838-1872. These were all armed resistances that helped resist slavery and assert the freedom of the Africans from slavery7. Other offensive strategies included forming alliances among communities in order to protect people from the slave traders; Africans deliberately dropping poisoned food, wine and water along the paths of the European slave traders for an obvious purpose; and young men undergoing military training in order to be able to protect their communities8. The problem is that in many parts of Africa, all cultural and religious movements instituted to counter transatlantic slavery were brutally quelled by the government. One example of this was the Congolese

Consumers' Attitude toward Brand Extensions Dissertation

Consumers' Attitude toward Brand Extensions - Dissertation Example I would first like to thank my tutor who offered valued and constructive advice on how to put this piece of work together. I would like to thank my family for allowing me the space to work and contributed through support for this endeavour. I would also like to thank the University for contributing significantly to my education to get me the point of being able to complete this work. Contents Contents Contents 5 Figures 7 Abstract 8 Chapter One: Introduction 9 1.1 Background 9 1.2 Aim and Objectives 10 1.2.1 Aims 10 1.2.2 Objectives 10 1.3 Research Design 11 1.3.1 Theoretical Frameworks 11 1.3.2 Purpose of the Study 12 1.4 Structure of Study 12 Chapter Two: Literature Review 14 2.1 Introduction 14 2.2 Brand 14 2.2.1 Brand Equity 15 2.2.2 Brand Mythology 18 2.2.3 Global Brand Power 20 2.2.4 Brand Extensions 21 2.3 Consumer Behaviour 23 2.3.1 Attitude Theory 25 2.3.2 Expectancy Value Theory 26 2.4 Summary 26 Chapter Three: Methodology 28 3.1 Introduction 28 3.2 Research 29 3.2.1 Resear ch Questions 29 3.2.2 Secondary Research 30 3.2.3 Primary Research 30 3.2.4 Questionnaires/Surveys 31 3.2.5 Sampling 32 3.2.6 Pilot Study 33 3.3 Research Study 34 3.3.1 Research Subject 34 3.3.2 Data Analysis 34 3.3.3 Limitations 35 3.4 Ethics 36 3.5 Summary 36 Chapter Four: Results and Discussion 37 4.1Introduction 37 4.2 Quantitative Research 38 4.2 1 Demographics 38 4.2.2 Questionnaire Results 39 4.3 Qualitative Research 45 4.3.1 Group Interview 45 4.3.2 Observation 49 4.4 Discussion 50 4.5 Summary 51 Chapter Five: Conclusion 52 5.1 Introduction 52 5.2 Motivating Consumers 53 5.3 Decision Making Process 55 5.4 Responses to New Products 56 5.5 Reputation 56 5.6 Consumer Types 58 5.7 Consumer Attitudes 59 References 61 Appendixes 63 Appendix 1: Questionnaire 63 Appendix 2: Interview Questions 66 Figures Fig. 1 Stakeholder Journey (Fisher-Buttinger and Valaster 2003: 206) Fig. 2 Brand Extension Longevity from Originating Product (Kapferer 2008: 334) Fig 3 Male to Female Ratio compar ed to Male to Female Brand Buying Habits Fig. 4 Trust in a Brand Fig 5 Meaning Associated with using a Brand Name Fig 6 Comparison of Trust and Meaning of a Brand Name Abstract The following paper has been written in order to explore the nature of consumer attitudes towards brand extension. The research has been conducted through a mixed methodology with quantitative research conducted through a questionnaire format, and qualitative research conducted through both a group interview format and a period of observation on the response to brand extensions within a retail venue. The results show that while consumers wish to believe that each product is assessed purely on its own merits, the truth of their experience is that they will more likely try a new product that is brought onto the market by a trusted brand than one that has a brand name that is unfamiliar, even if it is the same product. As well, a product that merely carries a brand name, but without attributes of any of the prod ucts that are carried by that brand, will be suspect and will not have the same power. It is the conclusion of this research that a brand extension provides a powerful resource for expanding a business if done with the power and equity built by that brand in consideration of relatable attributes.